Thursday, April 30, 2009

2009 appears to be a pivotal time for the global Yellow Pages industry. Much like newspapers, print Yellow Pages will continue to lose dollars to their various digital counterparts, from Internet Yellow Pages, local search engines and combination search and listing services like Reach Local and Yodel. One research firm predicts the falloff in usage of newspapers and print Yellow Pages could even reach 10% this year -- much higher than the 2%-3% fade rate seen in past years.

No comments:

Post a Comment